Revolutions in Sound
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One of the greatest ever brand events was Red Bull’s Revolutions in Sound. We were right at the heart of the production, taking over the London Eye for a celebration of UK club culture. With 30 gigs in each London Eye capsule, we unleashed access to clubland’s most legendary club nights including Fabric and The Hacienda, as they played host to over 100 DJs and artists including Lily Allen, Katy B, Skream, Rudimental (DJ set), Richie Hawtin, Goldie and Gilles Peterson. Channel 4 also broadcasted 31 simultaneous live streams on Channel4.com; the highest number of live streams a broadcaster has ever hosted. With an additional partnership with Google, YouTube engaged over a million unique viewers.