We launched Siemens’ flagship crystal-shaped development in London’s Royal Docks by creating and storyboarding a 6-minute 3D film, which we then projection mapped onto the façade of the iconic glass building. Telling the story of Siemens’ heritage, the problems of globalisation and Siemens’ sustainable smart cities innovations, this major global media impact event put both the Crystal and Siemens on the international map.

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