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British House was an innovative programme of sporting, social, cultural and business events over 17 days and nights throughout Rio 2016. We led on the campaign delivery, from brand identity and strategic planning through to content, event management and production, environmental design and evaluation. Located in the historic Parque Lage, we transformed this iconic location into a uniquely British experience. We created a true ‘home away from home’ for our Olympians and a warm and welcoming place for international guests to experience GREAT British creativity, culture and innovation.