Away kit Launch
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To support Arsenal’s ambition to become a global brand, we revealed their much-anticipated away strip for the new season to fans onsite in Singapore and online around the world, in collaboration with PUMA. We designed a giant torso which enabled us to dramatically reveal the new kit through projection mapping, theatrical lighting and a surprise appearance of the Arsenal team wearing the new kits. This ensured a visually-arresting global media moment to support worldwide retail sales and in-store promotions. #PoweredByFans was the social platform to ensure global engagement for the live launch and simultaneous live streaming.