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Pride in London 2018 was the largest ever celebration of the LGBTQ+ community that London has ever seen and one of the biggest in the world. This year, the parade saw 125 floats descend on central London, with 30,000 participants and an audience of over 1 million. The celebration also allocated viewing platforms along the parade, making Pride in London more accessible than ever before and ensuring the event’s theme of #PrideMatters celebrated all aspects of inclusivity and, of course, diversity.
We were responsible for all licensing, multi-stakeholder management, security, production, risk assessment, crowd and traffic management and operations. This was the first out of our 3-year contract with the organisers of Pride in London; a voluntary board made up of independent directors.
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